BURLINGTON, VT — 1% for the Planet, a global non-profit that connects dollars and doers to accelerate smart environmental giving, announced a partnership with Press Forward PR for media relations, communications and ambassador program consulting.
“We’re thrilled to partner with 1% for the Planet member Press Forward to hone in our PR, media partnerships, and overall communications strategy in 2018. Press Forward brings not only a member perspective, but also a strong track record as a highly effective agency. We believe they’ll play a key role in helping us to most authentically connect with and expand our diverse network of stakeholders,” said Kate Williams, 1% for the Planet’s Cheif Executive Officer.
Founded in 2002 by Yvon Chouinard, Founder of Patagonia, and Craig Matthews, founder of Blue Ribbon Flies, 1% for the Planet is a pioneer in the facilitation and expansion of support for environmental organizations. Through their business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. They advise on giving strategies, certify donations, and amplify the impact of the network.
“With our current political climate, leadership on the environment from the business community is more important than ever before. 1% for the Planet plays a crucial role in uniting the business community to stand up for our planet,” said Alex Showerman, Account & Content Manager at Press Forward. “We look forward to helping 1% continue to grow their network of business and individual members to greater stand up for our one and only home.”
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% for the Planet members have given more than $175 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 1,200 member businesses, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries.
About Press Forward PR
Founded by lifelong skier and cyclist, Andrew Gardner in 2013, Press Forward is a multi-disciplinary media agency focused on sport, sustainability, health and wellness clients. The small Vermont-based agency has a reputation for cultivating brand strategy through media outreach and out-of-the-box thinking. Current clients complementing 1% for the Planet include Velocio Apparel, Julbo Eyewear, NorthSt. Bags, Opinel Knives, and UnTapped Maple. For more information, visit www.pressforwardpr.com.