AUBURN, N.H. Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations. The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based Press Forward will additionally assume communications strategy and media relations to promote Fischer Sports’ alpine skis, boots and bindings as well.
“We’re thrilled to have the right partner in Press Forward,” described Fischer Sports US CEO, Ryan Leach. “As an organization, they’ve demonstrated themselves as committed to the brand and effective at connecting across all types of publications and media.”
Founded in 1924 by Josef Fischer, Fischer Sports remains an independent, family business driven by technological innovation and category defining products. Today, the Fischer brand offers a complete spectrum of skis and boots, from World Cup leading nordic and alpine race product, to its category defining, backcountry-focused Ranger series to its vacuum boot technology.
“Press Forward’s ability to speak across categories makes this a great partnership,” says Fischer Sports Director of Marketing, Matt Berkowitz. “We’re thrilled to have them speaking on our behalf as we grow the product line up in our Ranger category and as we open up our new Travers Carbon boot to retailers.”
Press Forward founder, Andrew Gardner added, “I’ve had a personal love affair with the Fischer brand for over 25 years. My first nordic skis, my first backcountry skis, my first alpine skis: they were all Fischer and I couldn’t be more thrilled today to share that love through new campaigns, more outreach and a committed approach to seeing the brand reach more people.”
About Fischer Sports
Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a tradition, pioneering and technological advancement. Today Fischer Sports is a full-range supplier for both Alpine and Nordic skiing equipment and have made it their mission to offer every category to the ever-focused skier more than just an outstanding product, but sophisticated technology and design that allows them to have an better skiing experience.
About Press Forward PR
Founded by lifelong skier and cyclist, Andrew Gardner in 2013, Press Forward is a multi-disciplinary media agency focused on sport, sustainability, health and wellness clients. The small Vermont-based agency has a reputation for cultivating brand strategy through media outreach and out-of-the-box thinking. Current clients complementing Fischer Sports, include Swix Sport USA, Julbo Eyewear, Ibex Outdoor Clothing, 1% for the Planet, Opinel Knives and UnTapped Maple. For more information and a full client list, log onto www.pressforwardpr.com.