Julbo Deepens Commitment to Mountain Biking: Signs Todd Wells, Extends Event Support

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With over 125 years in business, Julbo, the eyewear brand born in France’s Jura Mountains has a profound history in the mountain sports world. 2017 marks a committed focus on mountain and off-road cycling with the signing of elite pro racer, Todd Wells, the sponsorship of national level events and a sharper bike product focus.

“Julbo has deep roots in mountain sports so it only makes sense for us to grow our reach within the bike community,” explained Julbo Marketing Director, David Crothers, himself a committed off-road racer. “We offer the perfect product for riders: technical frames and photochromic eyewear solutions that quickly react to lighting conditions makes more sense for riders rather than interchangeable lenses. Riders are continuously in and out of shade or start riding when it’s overcast to only have the sun pop out so having a lens that does the work for them is what we specialize in. We have reactive lens solutions no matter the weather conditions.”

Wells joins Julbo’s exceptional team of mountain athletes including skiing legend, Glen Plake, freeskier Caroline Gleich, speed mountaineer Ueli Steck, ultrarunners Stephanie Howe and Magdalena Boulet and World Cup cross country skier, Noah Hoffman. Wells explained, “I’m super excited to be partnering with Julbo, a brand born and developed in the mountains. The optics are incredible and I can’t wait to see the trails in a whole new way.”

For the 2017 season, Wells will be using the Julbo’s Aero, a lightweight frame with category leading photochromic and anti-fog properties.

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Additionally, Julbo will provide support to the Pivot Cycles Enduro Team, a nationally focused collection of racers aimed at success on the NAET series. “Our partnership with the Pivot Enduro Team really signifies our commitment to supporting mountain bikers and riders across all disciplines. Our enduro goggles and our riding-specific eyewear fits into the category well and we’re excited to strengthen our relationships within the enduro community,” Crother’s described of the outreach effort.

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See Julbo at the following selected events and follow the brand on social media for more events to follow and more ways to connect.

Outerbike, Moab, Utah, March 3- April 2
Sea Otter Classic, Monterey, California April 20 – 23
The Rasputitsa, East Burke, VT, April 22
Transylvania Epic, Trans-sylvania, PA, May 25 – 29th
Triple Crown Enduro Series, New England, August – October
Grand Prix of Gloucester, Gloucester, MA, October

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