Mountain Hardwear Partners with Press Forward

Posted:

RICHMOND, CA – Mountain Hardwear, an industry-leading equipment and apparel company for climbers, mountaineers, and outdoor enthusiasts, has partnered with Press Forward on media relations, product placement, and communications strategy.

“We appreciate the value that Press Forward brings to Mountain Hardwear as we grow our brand,” said Matt Burbach, Mountain Hardwear’s Marketing Director of Content and Community. “Press Forward has a long track record of working with values-driven and sustainable brands and we’re excited to have their expertise to tell our story.”

Founded in 1993, the company’s iconic orange expedition tents have summited more of the world’s highest peaks than any other brand. In 2017, under new leadership, Mountain Hardwear moved forward with a new commitment to sustainability and inclusivity in the outdoor world.

Notable issues they have worked on include:

  • Becoming the first major North American tent manufacturer to remove unnecessary and toxic chemicals from their full tent line-up.
  • Choosing more sustainable options across the product line, including a redesign of the popular Ghost Whisperer Jacket using 100% recycled face fabric, in addition to the new REI-Exclusive Ghost Shadow which uses recycled face fabric, liner, trim, zippers, and insulation.
  • Increasing inclusivity in outdoor sport in partnership LGBTQIA+  athletes and organizations.

“Having our Account Manager, Alex Showerman, help us tell our stories just feels right,”  said Ashlee Peterson, Mountain Hardwear’s Marketing PR and Community Coordinator. “His relevant experience with organizations like Protect Our Winters plus Press Forward’s history working with value-driven brands and non-profits like 1% for the Planet lend themselves well to this partnership, and we’re grateful for the opportunity to work together.”

“Sustainability is a buzz word thrown around in the outdoor sports industry, but Mountain Hardwear is doing it right,” said Alex Showerman, Account Manager at Press Forward. “From the leadership at the top right on down the supply chain, Mountain Hardwear has made sure internally they are taking all the necessary steps before sharing it with the world. We are beyond excited to help them share this incredible work with the broader outdoor community.”

Learn more about Mountain Hardwear by visiting mountainhardwear.com or visiting their Richmond, CA store.

About Press Forward

Press Forward connects with the active lifestyle market through public relations, media buying, and thoughtful content creation. To learn more about Press Forward work and clients, visit www.pressforwardpr.com.