Cliques Ads Hires Industry Veteran Adam St. Germain

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(Boston, MA) October 7th, 2015 – Cliques Labs Inc. announced today the hire of Adam St. Germain as Director of Client Services. St. Germain, a 17-year veteran of the outdoor industry, joins the Cliques team from Specialized Bicycle Components, where he was the Northeast Market Developer. “Adam brings a ton of experience, a ton of connections and […]

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Fischer Launches Easy Skin: The Through-Ski Kicker Skin

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New for the 2015 – 2016 season, Fischer introduces Easy Skin, a through-ski kicker skin system designed to maximize climbing ability on Fischer’s collection of light backcountry skis. “It’s like four-wheel low for your cross country skis,” explained, Fischer Western Sales Representative, Brian Schiller. He continued, “It also works as a braking aid in icy conditions. It’s […]

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The National Nordic Foundation Launches the 2015 Drive for 25

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SALT LAKE CITY- Widely known through the cross country ski community, the annual Drive for 25 is the most successful grassroots fundraising effort in American ski sport and the principle fundraising engine for the National Nordic Foundation. This year’s Drive for 25 builds on the success initially created by U.S. coaches Matt Whitcomb and Peter […]

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Fischer Launches Twin Skin

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Fischer has announced the launch of the Twin Skin. Building on their collection of performance waxless options, Fischer offers the Twin Skin as a complimentary classic ski designed to kick in variable conditions without sacrificing glide. The Twin Skin is built on Fischer’s venerable RCR ski, a populist model made to maximize performance at a reasonable […]

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Cyclocrossworld.com Launches New Website, Increases Content and Product Offering

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Founded by Stu Thorne in 1999, Cyclocrossworld.com has taught the language, deciphered the equipment, organized the events and sponsored the athletes racing at the highest levels of cyclocross. “We’ve been a resource since before the industry caught on to cross,” Thorne explained from Las Vegas as he readied the Cannondale-Cyclocrossworld professional team for the UCI […]

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Fischer Celebrates Strong Carbonlite Rollerski Reactions

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 New for 2015, the Fischer Carbonlite Rollerskis employ the same air core construction as Fischer’s race skis and as a result, these rollerskis bear a feel similar snow skis from Fischer: lively, smooth and responsive. The response from dealers and athletes alike has been positive: “I have been skiing on both the skate and classic […]

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Unity Homes Brings Affordable, Sustainable Innovation to Greenbuild

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WALPOLE, N.H. — Unity Homes is taking its innovative approach to affordable, energy-efficient homebuilding to the Greenbuild International Conference and Expo, the world’s largest conference dedicated to green building. Playing a leadership role in the event, the New Hampshire home builder will erect a demonstration home on site at the Washington, D.C., conference center. The […]

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Julbo Sponsors Himalayan Cataract Project Benefit at OR Show

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The Himalayan Cataract Project works to eradicate preventable and curable blindness through high quality ophthalmic care, education and the establishment of a world-class eye care infrastructure.  Dr. Geoff Tabin, started the Himalayan Cataract Project to fulfill a personal goal of eradicating as much unnecessary blindness as possible. Dr. Tabin, a committed climber and friend to Julbo, has proven […]

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Cliques Introduces Outdoor-Focused Digital Ad Exchange

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BOSTON, Ma – Cliques Labs Inc. announced today the official launch of the Cliques ad exchange concurrent with the upcoming Outdoor Retailer Summer Market. Cliques is a content-focused, transparent ad platform dedicated to the outdoor industry. Built from ground up, Cliques is an innovative ad exchange and provides a more effective platform for outdoor retail […]

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Five Things To Know About The Upcoming Global Talent Junior Nordic Ski Camp

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  What it is: The Norwegian Ski Federation invites up to 120 Elite Junior Athletes with a maximum of 10 athletes per nation. The camp includes aggressive training sessions and presentations from coaches and World Cup athletes from a host of countries. This is the first year that the U.S. will attend.   The U.S. […]

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Faraday Launches Data-Driven Marketing Software

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BURLINGTON, VT — Faraday, a cloud software company specializing in customer acquisition, unveiled its innovative marketing platform to the public earlier this month. The platform is the first to focus on matching companies with families for big-ticket purchases such as rooftop solar arrays, college educations, and retirement plans. Faraday piloted the app with customers in […]

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Julbo Readies for Outdoor Retailer Summer Market 2015

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Julbo eyewear announced new models, a new outreach program and some special initiatives for the upcoming Outdoor Retailer Summer Market in Salt Lake City. “OR is a big deal,” explained Julbo CEO, Nick Yardley, “and we’re coming into the summer with a plan to show our dealers and friends who we are as a brand […]

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Unity Taps Press Forward for Communications and Outreach

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RIPTON, Vt. — Unity Homes, a builder of high-performance sustainable homes, has partnered with Press Forward PR. Press Forward will provide communications, public relations and social media support for Unity in the run-up to the company’s major presence at this year’s GreenBuild International Conference and Expo in Washington, D.C., in November.Unity Homes is committed to […]

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Get Irreverent: The IRR Cues Up for Another Ride on August 15th

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RICHMOND, VT- Sprung from the imagination of two committed Vermont riders, the Irreverent Road Ride pushes the limits of what’s possible while pedaling road bikes. Now in its fourth year, the IRR explores forgotten dirt roads and two-tracks of the north central Green Mountains. “It came from a discussion of the ridiculous roads that we […]

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Shacksbury Cider Pairs Well With Press Forward

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RIPTON, VT. — Shacksbury Cider of Shoreham, Vt., has partnered with Press Forward on media relations and outreach. Committed to revolutionizing the way Americans think about hard cider, Shacksbury produces terroir-driven ciders that are dry, food friendly and complex. Founders Colin Davis and David Dolginow started the company in 2013 after traveling to the great […]

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NNF Funds International Junior Camp

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SALT LAKE CITY, Utah – Consistent with its mission of supporting athletic excellence in developing U.S. Nordic athletes, the National Nordic Foundation announced financial support for a new junior camp for rising cross country skiers. Happening August 6 – 14, 2015, the International Junior Camp includes athletes selected from the a National Ranking List, as […]

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Press Forward PR Hires Sustainable Accounts Manager

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RIPTON, VT – Press Forward PR announced the hire of Kathryn Flagg to the position of Sustainable Accounts Manager today. Flagg, a staff writer at the Vermont weekly Seven Days, will oversee press outreach and communication for Shacksbury Cider, a Shoreham, Vermont-based producer of dry, food-friendly ciders made with heirloom apples and traditional processes. In addition to her […]

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Julbo Deepens Commitment to Elite Ultra and Trail Running

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WILLISTON, VT – Mountain brand, Julbo USA, has long been a supporter of trail and ultra running events and athletes, for 2015, the brand is kicking up its support both through specific product, athlete engagement and a deeper focus on mountain events. The push comes with the release of the Venturi, an active eyewear piece […]

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Julbo Adds Vasu Sojitra to Snow Sports Athlete Roster

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WILLISTON, VT- Julbo announced today a partnership between the mountain focused French eyewear brand and Vasu Sojitra, the professional big mountain skier. Vasu will join the collection of mountain athletes with Julbo that give crucial feedback on the technically driven eyewear brand. “Having worked with visually impaired skiers, I do my best to not take my vision […]

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Vision & Success: Julbo Cross Country Ski Athletes

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WILLISTON, VT- Since entering the nordic ski market in the U.S. in early January of 2015, Julbo Eyewear and its network of athletes have wasted no time making their mark on competition at all levels. Former Birkie winner, Matt Liebsch kicked off the marathon season with wins in the Sisu Marathon in Ironwood, Michigan, a […]

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NNF Announces OPA Cup Finals Prize Money

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SALT LAKE CITY, Utah  Then NNF announced a prize money win schedule for any American competing at OPA Cup Finals events. As a pillar project, the OPA Cup represents a priority for NNF funding. The key development trip is funded with $31,000 of NNF trip support. This year, the NNF is raising the stakes for […]

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