Swix Sport Launches Fat Bike Line in the U.S.

Posted:

HAVERHILL, MA- Swix Sport, the industry leader in ski wax, tools and softgoods, is extending its winter reach into the sales of Swix branded fat bikes. “It’s a natural progression for us,” explained Swix marketing director, Andy Canniff. In 2015, Swix Sport in Norway acquired the Norweigian cycling brand Hardrocx, a respected manufacture of mountain and fat bikes. Canniff continued, “This product launch a good fit for our current ski and ski touring retailers who may not have access or interest in a deep cycling business but have natural fat bike customers.”

Swix Sport US will begin selling a single model, the SwixHR for fall winter season 2016/2017, with delivery in late September 2016.  That model, the Circo Gigantel L will bear an MSRP of $1850.00. A Swix branded selection of fat bike accessories will be available with the fat bike launch.

Swix Fatbike dealer inquiries contact: acanniff@swixsport.com