Fischer Skis U.S. Taps Sergio Kiehl as CEO & President

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Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his hiring. “Aligning the U.S. team with the European Fischer staff is a huge […]

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Fischer Extends Grants with Backcountry Focused Fund

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AUBURN NH- Building on the success of their 2018 debut with Fischer Grants, Fischer Skis is adding to the overall fund with a focused backcountry grant. “With the growth of the touring community and our product leadership in that scene, we’re proud to add to the efforts of trail builders and organizations increasing access and education,” […]

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Kikkan Randall Adds One Way Poles to her Fischer Sports Equipment

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AUBURN, NH Fischer Skis is pleased to welcome longtime Fischer Race Athlete, Kikkan Randall to the One Way pole roster. Now retired and through an unexpected cancer treatment experience, the World and Olympic Champion is setting her sights on raising awareness for ski sport throughout the United States as she continues to work on behalf […]

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1% For the Planet Announces 2019 People For The Planet Nominees

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BURLINGTON, VT — 1% for the Planet is excited to announce the nominees for their first annual People For the Planet Awards that will be awarded at the Global Summit in April. These awards recongize businesses, non-profits and individuals who have gone above and beyond for our planet. Voting will be open on the nominees […]

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Fischer Skis Presents Kikkan Randall at the American Birkebeiner

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Gold Medalist and cross country ski icon, Kikkan Randall will attend the 2019 American Birkebeiner this week in Hayward, Wisconsin. “We’re thrilled to have Kikkan joining us in the Fischer booth on Friday from 3:30 to 4:30pm at America’s largest ski race. For years, Kikkan has been the leader of growth and evolution of the […]

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USST / Swix World Championship Race Suits Unveiled

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HAVERILL, MA – Continuing a tradition of World Championship team outfitting, Swix revealed the 2019, USST World Championship race uniform to be worn next week in Seefeld, Austria. “This is a special team deserving a special race suit.” described Kelley Roche, softgoods manager at Swix Sport USA. The Swix suit, the performance companion to the […]

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Weston Backcountry x Outer Range Brewing Co. Launch the Rise Board and Beer

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Frisco, CO – Weston Snowboards and Outer Range Brewing are excited to launch their newest collaboration, The Rise. New for ’19-’20 Weston is launching their women’s all-mountain board the Rise. 10% of all profits the Rise will go towards creating a scholarship fund for women to get their American Institute for Avalanche Research and Education […]

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Swix Launches the “Gold Glove” in Celebration of Jessie Diggins

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HAVERHILL, MA- In celebration of Jessie Diggins, record setting season last year and her continued success on the World Cup circuit, Swix Sport is proud to present the Gold Glove, a Diggins signature product, available in limited quantities at select retailers this season. “Jessie Diggins is a once-in-a-lifetime athlete and we couldn’t be more proud […]

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Photographer Richie Graham dedicates 2019 to Environmental Causes

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  Travel and Photography schedule will document the work of environmental non-profits around the globe. 100% of proceeds will be dedicated to environmental causes. PHILADELPHIA and BURLINGTON, Vt.  – 1% for the Planet and renown landscape photographer Richie Graham have partnered on a to offer unique storytelling around environmental movement in 2019. Graham is planning […]

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Weston Snowboards Rebrands as Weston Backcountry

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Expands experiential events to build community around backcountry riding  MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, will be undergoing a rebrand to Weston Backcountry this season to better align with their mission and vision. “At Weston, the backcountry is more than just steep terrain plagued by avalanche danger. With the right […]

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Fischer Skis Opens West Yellowstone Demo Reservations

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Fischer Skis announces the return of their online demo reservation system for use throughout dates of the West Yellowstone Ski Festival, Reserve Fischer Demo equipment including  Twin Skin Ski, and Speedmax models for on-trail testing to learn how Fischer technology makes for a better on-snow experience. The 2018 West Yellowstone Ski Festival will take place […]

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Walton Family Foundation, PeopleForBikes, and BikeNWA Release Economic Benefit Templates

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Data-driven tools empower advocates to calculate local economic contribution of bikes What’s the economic effect when a bicycle race comes to town? How many dollars are locals pumping into the economy when they purchase bikes and bike-related gear? The answers to these kinds of questions help communities understand the dollars-and-cents value of bicycling — and […]

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Weston Snowboards Partners with Press Forward

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MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, has partnered with Press Forward on media relations, product placement and communication strategy. “We are thrilled to partner with Press Forward as we look to reach more riders and grow the Weston family,” said Leo Tsuo, Owner of Weston Snowboards. “As we look to put down […]

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Fischer Announces Grants Program to Support Skiing Access & Engagement

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Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and under-served ski populations, snowmaking efforts, education and outreach. “Skiing faces […]

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1% for the Planet Launches First of its Kind, My Planet Pass

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Bundled “Pass” makes it easier for individuals to support environmental causes BURLINGTON, VT — 1% for the Planet is excited to announce My Planet Pass, a new program modeled after popular multi-mountain ski pass programs with the goal of increasing individual engagement with the environmental movement. With one easy transaction, My Planet Pass holders become […]

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PeopleForBikes responds to tariff announcement and timetable

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BOULDER, Colo. — President Trump on Monday announced tariffs on $200 billion of goods imported from China, including bicycles of all sizes, as well as many bike parts and accessories. For the bike industry, these tariffs amount to a $250 million annual tax increase. Considering that 94 percent of complete bicycles sold in the U.S. are imported from […]

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L.L.Bean, Swix Announce Partnership with U.S. Cross Country Ski Team

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PARK CITY, Utah (September 5, 2018) — Internationally recognized outdoor retailer L.L.Bean, known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors, and Swix, renowned for its cutting edge technology in world class competition and training wear, today announced a partnership with the U.S. Cross […]

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Eight Bike Industry Executives Testify in Tariff Hearings

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WASHINGTON, August 28, 2018 — On Monday, August 27, the United States Trade Representative (USTR) concluded its final day of testimony regarding a proposed 25 percent tariff increase on $200 billion of imported goods from China. The proposal would raise duties on more than $1 billion of bicycles, parts and accessories, including safety equipment such […]

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Giesswein USA Partners with Press Forward on Media Outreach

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LEWISTON, ME — Giesswein USA, the US-based distributor of Austrian-made boiled wool footwear, has partnered with Press Forward for media outreach in the North American market. “Press Forward has brought a lot of enthusiasm to the table right from the get-go, and we are looking forward to working with a fellow New England-based firm to […]

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1% for the Planet Breweries Team-Up On “Brut for the Planet IPA”

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Brut For The Planet Brut India Pale Ale 7.2% Alcohol by Volume SAN DIEGO, CA — Pure Project Brewing teamed up with fellow California 1% for the Planet Members, Topa Topa Brewing Co. and Smog City Brewing Co. to brew “Brut for the Planet IPA.” This Brut IPA is intended to resemble a West Coast […]

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1% for the Planet Adds Over 300 New Members in First Half of 2018

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Representing the fastest growth in organization history BURLINGTON, VT – 1% for the Planet wrapped up a record-breaking first half to 2018 adding 338 new members to their global movement. “Over 92% of consumers say they have a more positive image of a brand when the company supports a social or environmental issue, and there […]

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