Preparing: Ride On for Red Nose Day

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Ride On For Red Nose Day, powered by Walgreens®and PeopleForBikes®, is a fully supported, professional-grade road cycling experience for riders who are passionate about helping kids in need. What is Red Nose Day? Red Nose Day, the UK based charity born out of comedians using laughter to raise awareness for programs battling poverty and injustice. Ride On […]

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North St. Bags Lifts Up Media Outreach with Press Forward

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PORTLAND, OR.- North St. Bags, producers of made-in-Oregon backpacks, bags, and travel accessories, has partnered with Press Forward PR for media relations. “We are happy to have found a truly great partner in Press Forward. Finding someone outside your company who is willing to listen, learn, and travel with you on your journey is rare,” […]

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Walton Family Foundation investment supports bicycling’s role in fostering economic development

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BOULDER, Colo. — In support of PeopleForBikes’ Business Network, and their expanding efforts to tell the story of economic development and bikes, the Walton Family Foundation renewed their commitment to the organization for 2017. Through their contribution, PeopleForBikes will help ensure more federal, state and local community leaders understand the rewards of investing in bike […]

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Swix Opens Pop-Up Shop at American Birkebeiner

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HAYWARD, WI- Riverbrook BIKE AND SKI has teamed up with Swix Sport for a clothing sale extravaganza on Main Street, ACROSS FROM Peoples Bank! GET Swix APPAREL for up to 50% off Training jackets, mid-layers, fleece, down coats, pantS, and accessories up to 50% off! Stop in Birkie weekend from 10-6 on Thursday, 9-6 Friday & Saturday, and […]

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Swix Launches Custom Teamwear Site for 2017-18

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HAVERHILL, M.A., Swix Sport USA announced today the launch of a new custom site, team wear portal and design support for programs looking for elite level clothing. The new site allows teams and groups to easily customize an array of high-quality Nordic and Alpine Swix pieces with design support from the Swix custom team. “It’s […]

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Swix Launches Triac 3.0 Ski Pole: Redesigned Strap and Handle Offer Massive Weight Reduction

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13% That’s the overall weight reduction from the previous Triac® to the forthcoming Triac® 3.0. In a product category that’s typically marked by single digit inching toward technical improvement, the Triac® lands an impressive punch. “The pole and especially the new handle section gives significantly more power through the pole. The top of the handle […]

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PeopleForBikes Launches National Survey to Rate Best Communities for Bikes

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PlacesForBikes initiative will spotlight innovation and spur infrastructure development BOULDER, Colo. (February 14, 2017) — Is your city a bicycling paradise, terrible on two wheels, or someplace in the middle? In an effort to recognize the cities and towns that are creating safer places for bicycles — and to motivate those just getting started — […]

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Enter to Win Skis & Bindings from the Future: Fischer Sports / TURNAMIC®

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Completing their fully integrated system from boot to ski, Fischer Sports launched TURNAMIC®, a range of binding and boot soles designed to improve fit, function and the connection to skiing at all levels. Easy to use with a simple turning mechanism. Tunable, tool-free adjustment for customized ski performance. Dynamic: allowing a more natural feel and allowing for […]

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PeopleForBikes, Walgreens Partner for Ride On for Red Nose Day

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Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty BOULDER, COLO., FEB. 9, 2017 — Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin April 30 to help support Red Nose Day’s mission to end […]

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Little Bellas Kicks Off Registration for 2017

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VERMONT — Little Bellas, a mountain bike organization whose goal is to help young women realize their potential through cycling, is gearing up for another season of empowerment on two wheels: The Vermont-based nonprofit, which runs programs for girls nationwide, opened registration for summer and fall 2017 programs on Feb. 1. Registration comes as Little […]

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PeopleForBikes Launches the Big Jump Project

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Ten cities poised to accelerate bike infrastructure innovations, radically increase ridership BOULDER, Colo. (January 24, 2017) — PeopleForBikes is helping 10 cities radically reimagine their bicycling infrastructure, propelling communities nationwide into a better future for biking. The new initiative, called the Big Jump Project, aims to double or triple bike ridership in specific neighborhoods over […]

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Lonetto Lends Expertise to Swix Racing

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Haverhill, MA- Swix Sport announces the hire of Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States. With a background in ski preparation, including stints as a U.S. Ski Team technician and private consulting, Lonetto will manage Alpine Wax Reports, youth racing support, FIS & NorAM support and World […]

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PeopleForBikes launches PlacesForBikes

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BOULDER, Colo. — PeopleForBikes, the national bike advocacy coalition, is launching an ambitious initiative to improve biking in American cities and towns. The new program, PlacesForBikes, will jumpstart the construction of bike infrastructure to help develop, connect, and promote great places to ride. The initiative includes a data-driven, easy-to-understand city rating system; expert “how-to” resources for […]

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Swix Sport Celebrates Strong 2017 U.S. Cross Country Championships

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Swix Race Support Heber City, Utah – With field sizes close to 650 racers combined for men and women, there was plenty of competition for all racers at the 2017 US Cross Country Championship held this past week in Soldier Hollow, UT. Chris Hall, Swix Racing Service Director was present during the entire schedule of events in what […]

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PeopleForBikes Takes DRAFT Meetups Nationwide

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BOULDER, Colo. — Continuing on the early success of DRAFT: A PeopleForBikes Meetup in late 2016, PeopleForBikes returns in 2017 with a busy schedule of industry and community networking events. The events will take place from coast to coast, with the intention of building connections and encouraging innovation among passionate bike industry professionals, startup entrepreneurs, and […]

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Registration Opens For 2017 Farm To Fork Fondo Series

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Cycling event series expands to 6 locations BURLINGTON, VT – 1/15/17 – Wrenegade Sports today launched registration and revealed details for the 2017 Farm to Fork Fondo series. Information for this season’s six events, including ride information, menus, featured farms and more, can be found at FarmToForkFondo.com. Opening week special pricing and giveaways are running through […]

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Julbo Reissues Iconic “Vermont Classic”

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Reviving an iconic symbol of mountaineering culture, Julbo is reissuing the Vermont Classic in three color ways. The Vermont Classic — originally known as the Round Glacier – dates back to the 1950s; in the decades that followed, rockstars and pioneering climbers alike donned the distinctive round glasses. The long lasting design, endorsed by guides and alpinists for […]

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Julbo Deepens Commitment to Mountain Biking: Signs Todd Wells, Extends Event Support

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With over 125 years in business, Julbo, the eyewear brand born in France’s Jura Mountains has a profound history in the mountain sports world. 2017 marks a committed focus on mountain and off-road cycling with the signing of elite pro racer, Todd Wells, the sponsorship of national level events and a sharper bike product focus. “Julbo has deep […]

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Fischer Retains Sopris Sales for Nordic Colorado Territory

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AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of  Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in Carbondale, Colorado boats more than 50 years of combined experience in the ski industry, […]

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Little Bellas Ramps Up for Expanded Programming, New Growth

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Little Bellas, a mountain bike organization whose goal is to help young women realize their potential through cycling, has hired Elisabeth Van Woert for the role of Program Support Coordinator. Van Woert’s addition to the team comes as Little Bellas expands its geographic reach throughout the U.S. Founded by professional cyclists and sisters Lea and […]

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Opinel Launches No. 12 Explore Knife

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Building on Opinel’s heritage and longstanding commitment to craftsmanship and design, the French knife maker introduces the newest knife in its collection — the No. 12 Explore, designed for trekking, hunting, and fishing. The No. 12 Explore features a folding stainless steel blade, a 110 dB survival whistle, a fire starter to be used with the […]

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