Weston Snowboards Rebrands as Weston Backcountry

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Expands experiential events to build community around backcountry riding  MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, will be undergoing a rebrand to Weston Backcountry this season to better align with their mission and vision. “At Weston, the backcountry is more than just steep terrain plagued by avalanche danger. With the right […]

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Fischer Skis Opens West Yellowstone Demo Reservations

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Fischer Skis announces the return of their online demo reservation system for use throughout dates of the West Yellowstone Ski Festival, Reserve Fischer Demo equipment including  Twin Skin Ski, and Speedmax models for on-trail testing to learn how Fischer technology makes for a better on-snow experience. The 2018 West Yellowstone Ski Festival will take place […]

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Walton Family Foundation, PeopleForBikes, and BikeNWA Release Economic Benefit Templates

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Data-driven tools empower advocates to calculate local economic contribution of bikes What’s the economic effect when a bicycle race comes to town? How many dollars are locals pumping into the economy when they purchase bikes and bike-related gear? The answers to these kinds of questions help communities understand the dollars-and-cents value of bicycling — and […]

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Weston Snowboards Partners with Press Forward

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MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, has partnered with Press Forward on media relations, product placement and communication strategy. “We are thrilled to partner with Press Forward as we look to reach more riders and grow the Weston family,” said Leo Tsuo, Owner of Weston Snowboards. “As we look to put down […]

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Fischer Announces Grants Program to Support Skiing Access & Engagement

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Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and under-served ski populations, snowmaking efforts, education and outreach. “Skiing faces […]

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1% for the Planet Launches First of its Kind, My Planet Pass

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Bundled “Pass” makes it easier for individuals to support environmental causes BURLINGTON, VT — 1% for the Planet is excited to announce My Planet Pass, a new program modeled after popular multi-mountain ski pass programs with the goal of increasing individual engagement with the environmental movement. With one easy transaction, My Planet Pass holders become […]

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PeopleForBikes responds to tariff announcement and timetable

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BOULDER, Colo. — President Trump on Monday announced tariffs on $200 billion of goods imported from China, including bicycles of all sizes, as well as many bike parts and accessories. For the bike industry, these tariffs amount to a $250 million annual tax increase. Considering that 94 percent of complete bicycles sold in the U.S. are imported from […]

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L.L.Bean, Swix Announce Partnership with U.S. Cross Country Ski Team

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PARK CITY, Utah (September 5, 2018) — Internationally recognized outdoor retailer L.L.Bean, known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors, and Swix, renowned for its cutting edge technology in world class competition and training wear, today announced a partnership with the U.S. Cross […]

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Eight Bike Industry Executives Testify in Tariff Hearings

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WASHINGTON, August 28, 2018 — On Monday, August 27, the United States Trade Representative (USTR) concluded its final day of testimony regarding a proposed 25 percent tariff increase on $200 billion of imported goods from China. The proposal would raise duties on more than $1 billion of bicycles, parts and accessories, including safety equipment such […]

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Giesswein USA Partners with Press Forward on Media Outreach

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LEWISTON, ME — Giesswein USA, the US-based distributor of Austrian-made boiled wool footwear, has partnered with Press Forward for media outreach in the North American market. “Press Forward has brought a lot of enthusiasm to the table right from the get-go, and we are looking forward to working with a fellow New England-based firm to […]

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1% for the Planet Breweries Team-Up On “Brut for the Planet IPA”

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Brut For The Planet Brut India Pale Ale 7.2% Alcohol by Volume SAN DIEGO, CA — Pure Project Brewing teamed up with fellow California 1% for the Planet Members, Topa Topa Brewing Co. and Smog City Brewing Co. to brew “Brut for the Planet IPA.” This Brut IPA is intended to resemble a West Coast […]

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1% for the Planet Adds Over 300 New Members in First Half of 2018

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Representing the fastest growth in organization history BURLINGTON, VT – 1% for the Planet wrapped up a record-breaking first half to 2018 adding 338 new members to their global movement. “Over 92% of consumers say they have a more positive image of a brand when the company supports a social or environmental issue, and there […]

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1% For The Planet Adds Three New Staff to Serve Growing Membership

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BURLINGTON, VT — 1% for the Planet is excited to announce the addition of several new staff positions to support its mission of growing a global movement that is accelerating smart environmental giving. “We’ve experienced significant growth, adding 338 new members in the first half of 2018 alone,” said Kate Williams, CEO of 1% for […]

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Fischer Skis Seeks Marketing Coordinator

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Epic Europe Partners with Press Forward

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VALAIS, SWITZERLAND – Epic Europe, a luxury adventure travel operator based in the Swiss Alps has partnered with Press Forward for media outreach and digital engagement in the North American market. “It’s great to have a media and marketing partner on the east coast of the US who can help us reach North American adventure […]

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PeopleForBikes and BPSA Changing the E-Bike Legal Landscape

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If you bought an e-bike in Arkansas in 2016, your next required steps were to register the e-bike and acquire a license. But e-bikes don’t carry a motor vehicle VIN, and instead come equipped with a serial number as required by federal law, so the DMV couldn’t provide a registration or license. E-bike riders were […]

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Jud Bartlett Joins Press Forward as Media Director

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Middlebury, VT – July 9, 2018  Press Forward, the Vermont-based media agency focused on outdoor sport, sustainability, and adventure travel, has hired Jud Bartlett as Media Director. Jud comes to Press Forward with nearly twenty years of brand development and marketing experience, having founded and sold his own creative agency, which served clients in outdoor […]

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Kathryn Flagg Named Partner at Press Forward

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Middlebury VT – July 1, 2018. Press Forward, the Vermont-based media agency focused on outdoor sport, sustainability, and adventure travel, has named Kathryn Flagg as a partner. Flagg serves as Press Forward’s PR Director, overseeing the process for pitching and managing key clients. “Katie was Press Forward’s first employee and has been instrumental in its […]

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Swix Sport Group Rebrands as BRAV

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SWIX SPORT GROUP BECOMES BRAV WITH A PORTFOLIO OF EIGHT THRIVING BRANDS, UNPRECEDENTED GROWTH DRIVES THE CHANGE Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside […]

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The Bike Industry Takes To Capitol Hill to Support Recreation Not Red Tape

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WASHINGTON, DC — PeopleForBikes led a group of 12 influential leaders from the $88 billion bike industry to Capitol Hill this week in support of the Recreation Not Red Tape Act. This bill aims to improve and break down the barriers to recreational riding opportunities on our public lands. “Communities across the nation rely on […]

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Four Sessionable Summer Beers that Give Back to the Planet

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The four sessionable, and low ABV summer beers you need to know about that not only good to drink but are giving back to the environment. Sunday Beer Company (Brooklyn, NY) – Light And Tight Lager – Clocking in at just 3.9 % ABV, makes this the perfect beer for hot summer days. Brewed with […]

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