Fischer Retains Sopris Sales for Nordic Colorado Territory

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AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of  Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in Carbondale, Colorado boats more than 50 years of combined experience in the ski industry, […]

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Little Bellas Ramps Up for Expanded Programming, New Growth

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Little Bellas, a mountain bike organization whose goal is to help young women realize their potential through cycling, has hired Elisabeth Van Woert for the role of Program Support Coordinator. Van Woert’s addition to the team comes as Little Bellas expands its geographic reach throughout the U.S. Founded by professional cyclists and sisters Lea and […]

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Opinel Launches No. 12 Explore Knife

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Building on Opinel’s heritage and longstanding commitment to craftsmanship and design, the French knife maker introduces the newest knife in its collection — the No. 12 Explore, designed for trekking, hunting, and fishing. The No. 12 Explore features a folding stainless steel blade, a 110 dB survival whistle, a fire starter to be used with the […]

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Fischer Sports Partners with Press Forward

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AUBURN, N.H.  Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations.  The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based Press Forward will additionally assume communications strategy and media relations to promote Fischer Sports’ alpine skis, boots and […]

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Diggins Partners with Swix Sport USA

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HAVERHILL, MA- Swix Sport USA is pleased to welcome Jessie Diggins as a sponsored athlete through the 2018 Olympic season. A steadfast competitor, Diggins has risen to the top of International results page since her world debut at the 2011 World Championships in Holmenkollen. Fresh off a successful season that saw a Tour de Ski […]

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Shacksbury Launches Adventure-Ready Cans

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Just in time for fair-weather adventuring, Shacksbury Cider hits the market with two canned offerings: Dry and Semi-Dry. Crafted with apples from Sunrise Orchards in Vermont and Dragon Orchard in Putley, UK, these ciders are pressed at the height of fall for freshness and quality, and blended with a fraction of the sugars used in other ciders on the […]

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Swix Introduces Endurance Clothing Collection

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HAVERHILL, MA – Swix Sport announced the release of its new line of endurance focused clothing. Drawing on Swix’s long history as a winter clothing supplier for nordic ski sport and winter running, Swix is extending its focus and its seasonal reach with a collection of trail ready shorts, lightweight jackets and performance focused midlayers. […]

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Opinel Partners with Press Forward for Media Outreach

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CHICAGO, Il. — Opinel, the iconic French maker of folding pocket knives, has partnered with Press Forward PR on media relations and content creation. The partnership comes as Opinel launches its new U.S. subsidiary, based in Chicago. Born in the Savoie region of France in 1890, the classic Opinel folding knife is an iconic design object, […]

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Julbo Partners with AMGA for Ski Mountaineering Scholarship

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Julbo USA is proud to announce they are partnering with the AMGA to award an aspiring guide with a scholarship for ski guide course. A portion of sales from Julbo’s mountain performance eyewear and goggles through Julbo.com will be used to support a scholarship for ski guides seeking their IFMGA certification. “Julbo is a mountain brand with […]

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Kikkan Randall to Visit Gear West Ski and Run

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LONG LAKE, MN – Taking advantage of a year away from the World Cup as she readies to have a baby, Kikkan Randall will visit Gear West following the American Birkebeiner weekend. Meet and visit with Kikkan at Gear West Ski & Run at 12:00PM on Monday, February 22nd for an in-store visit and an informal question […]

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Swix Sport Launches Fat Bike Line in the U.S.

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HAVERHILL, MA- Swix Sport, the industry leader in ski wax, tools and softgoods, is extending its winter reach into the sales of Swix branded fat bikes. “It’s a natural progression for us,” explained Swix marketing director, Andy Canniff. In 2015, Swix Sport in Norway acquired the Norweigian cycling brand Hardrocx, a respected manufacture of mountain and fat bikes. Canniff continued, “This […]

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Kikkan Randall to Sign Posters at the American Birkebeiner Expo     

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AUBURN, NH – Kikkan Randall will appear at the American Birkebeiner Expo on behalf of Fischer Sports. Visit the three time sprint World Cup Overall winner, America’s most consistent skier amidst the country’s largest race. The “Fully Fischer” (boots and skis) athlete is out of World Cup competition for the 2015/2016 season, taking time in […]

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Swix Launches Online Alpine Wax Recommendations

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HAVERHILL, MA- Swix Sport USA has launched an online wax resource specific to alpine race events. Compiled by racing service staff throughout the country, the new alpine wax recommendation tool bears site specific detail and product highlights. “The reason Swix has been so successful as a wax company has been the technology that they’re willing […]

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NNF Introduces National Development Project

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In an effort to extend its reach in supporting Nordic sport athletes, the National Nordic Foundation Board of Directors has approved the NNF National Development Project, a new funding program aimed at improving American skiing through clubs, camps, and coaches and officials education. “It was an easy vote,” explained board chair, Dave Knoop. “This gets to […]

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Chris Hall: Getting Bold for the Boulder

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With the 2016 Boulder Mountain Tour just weeks away, it is not too early to start getting race skis ready for their final layer of race wax before the big day. Doing a little work on your skis now makes a big difference in time spent waxing the night before the race. Below are some […]

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Julbo Kicks Off 2016 with Strong Nordic Presence

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Julbo, the French eyewear brand dedicated to Mountain Performance Eyewear has increased its Nordic skiing presence in the United States with strong results and a focused core of skiing athletes. “This is my second season on the Julbo Team, and it’s an honor to be a part of such a successful, adventurous and inspiring group,” […]

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Fully Fischer: Caldwell Breaks Through in Oberstdorf // Fischer Athletes Top Podiums at US Nationals

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It was a historic day in Oberstdorf for US Ski Team member Sophie Caldwell as she skied to a victory in the 4th stage of the Tour de Ski on Tuesday. This was her first World Cup win, although not her first time on the podium, (3rd in the 2014 Skate Sprint in Lahti) and […]

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Introducing North, Eco-Friendly Backcountry and Freeride Wax and Tools from Swix

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Formulated to meet the highest environmental standards, NORTH, a new collection by Swix, is designed for freeride and backcountry applications in a concise collection made to simplify waxing for new users. This easy collection is a single point of purchase for freeride and backcountry users looking for an eco-conscious home waxing kit. The collection will include […]

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Julbo Eyewear Readies for ORWM 2016

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Any mountain face. Any athlete’s face. Julbo’s forthcoming active eyewear line up promises the most in technology for Mountain Performance Eyewear. The Winter Outdoor Retailer market will debut the release of two new models, both with face hugging technology, as well as a new goggle for backcountry pursuits. Following up on their success from last season’s […]

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National Nordic Foundation Allocates $154,280 to 2015 – 2016 Pillar Projects

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Supported by the grassroots nordic skiing community, the National Nordic Foundation exists to support athletic excellence in developing U.S. nordic athletes. Through a variety of Pillar Projects, the NNF dispenses funding aimed at creating skiing opportunities, opportunities that might go unsupported if not for the community behind the NNF, “Bridging the funding gap between strong […]

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Fischer Sports Launches Speedmax Demos at Fischer Racing Centers

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“To really understand this equipment, you need to try it,” explains Fischer Race Director, Chris Hall. This equipment is the Speedmax line up. The fully Fischer collection of boots and skis designed to improve ski feel, responsiveness and experience at the highest levels of cross country skiing. “We had a huge response two seasons ago […]

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