AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in Carbondale, Colorado boats more than 50 years of combined experience in the ski industry, from both the wholesale and retail channels and is led by Polly Tucker, an avid cross country skier and an independent rep for 20 years.
“We are honored to join forces with such a market leader and innovator in the nordic business. Fischer and our long-time client, Swix Sport, compliment each other well, and we hope retailers and athletes/teams will find great benefit in the combined resources and service efforts in the Rockies,” described Tucker. “We are grateful to (previous Fischer rep) Chad Gallwitz for his amazing drive and dedication in developing an awesome Fischer territory and we’re proud to continue his work. What a pleasure and privilege it is to work for what you love.”
Polly Tucker’s work follows in the footsteps of her father, Bob Tucker, an independent outdoor and ski rep for 55 years as well as an international nordic competitor.
“This is a highly regarded group,” explained Steve Reeder, Nordic Sales Manager at Fischer. “We’re thrilled to have the Sopris Sales group behind us throughout the mountain west.” Fischer support through Sopris Sales will include account management from Tucker, herself, as well as, Igor Guziur, known for his work as Devil’s Thumb Nordic Center Director in Colorado and avid Nordic and backcountry skier Amy Koenigsknecht, a fourteen-year veteran of Sopris Sales and an indispensable asset to the Fischer outreach program.
For more information, contact Polly Tucker at Polly@sopris-sales.net