Julbo eyewear announced new models, a new outreach program and some special initiatives for the upcoming Outdoor Retailer Summer Market in Salt Lake City. “OR is a big deal,” explained Julbo CEO, Nick Yardley, “and we’re coming into the summer with a plan to show our dealers and friends who we are as a brand in addition to the new products we’ll launch next season.”
Julbo will kick off the show with a presentation by Dr. Geoff Tabin, highlighting the Himalayan Cataract Project, a program Tabin founded offering eye care to those in the Himalayan region. Tabin, a committed mountaineer, founded the program after an expedition on Mount Everest when during the descent he came across a Dutch team performing cataract surgery on a woman who was needlessly blind for three years. It became his life’s work.
Julbo will offer a special sale of its iconic Vermont Glacier glasses at $40.00 with all proceeds going to support the Himalayan Cataract Project. A special custom made pair of Vermont glasses, that include hand tooled leather detailing from Burlington, Vermont based Queen City Dry Goods will be on display at the show in advance of an online auction later this summer, also to benefit the HCP. Tabin will speak at booth #6045 at 5:00PM on August 5th, the first night of the OR Show.
The new product release at OR this summer includes performance and new lifestyle models. The Aero, a new active model builds on the lightweight performance of previous Julbo models, adding more coverage and a still-lighter frame with optimal ventilation.
The Julbo Breeze, a performance focused model designed for women, is a lightweight active model with new ear and nose piece rubber compounds for a softer grip and available in Julbo’s NXT photochromic lenses.
See the new models at an athlete summit on Wednesday August 6th at the OR Summer Show where Julbo athletes, Caroline Gleich, Krissy Moehl, Dave Allfre, David Steele, Ian Sharman, Zach Bitter, Graham Zimmerman and more will be attending: The Julbo Athlete Summit will be in Julbo booth #6045 on August 6th, the second night of the OR Show.
Meet Julbo athletes at the ORSM Julbo Athlete Summit: August 6th, 5:00 PM Booth #6045.