Enter to Win Skis & Bindings from the Future: Fischer Sports / TURNAMIC®

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Completing their fully integrated system from boot to ski, Fischer Sports launched TURNAMIC®, a range of binding and boot soles designed to improve fit, function and the connection to skiing at all levels. Easy to use with a simple turning mechanism. Tunable, tool-free adjustment for customized ski performance. Dynamic: allowing a more natural feel and allowing for […]

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PeopleForBikes, Walgreens Partner for Ride On for Red Nose Day

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Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty BOULDER, COLO., FEB. 9, 2017 — Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin April 30 to help support Red Nose Day’s mission to end […]

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Little Bellas Kicks Off Registration for 2017

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VERMONT — Little Bellas, a mountain bike organization whose goal is to help young women realize their potential through cycling, is gearing up for another season of empowerment on two wheels: The Vermont-based nonprofit, which runs programs for girls nationwide, opened registration for summer and fall 2017 programs on Feb. 1. Registration comes as Little […]

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PeopleForBikes Launches the Big Jump Project

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Ten cities poised to accelerate bike infrastructure innovations, radically increase ridership BOULDER, Colo. (January 24, 2017) — PeopleForBikes is helping 10 cities radically reimagine their bicycling infrastructure, propelling communities nationwide into a better future for biking. The new initiative, called the Big Jump Project, aims to double or triple bike ridership in specific neighborhoods over […]

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Lonetto Lends Expertise to Swix Racing

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Haverhill, MA- Swix Sport announces the hire of Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States. With a background in ski preparation, including stints as a U.S. Ski Team technician and private consulting, Lonetto will manage Alpine Wax Reports, youth racing support, FIS & NorAM support and World […]

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PeopleForBikes launches PlacesForBikes

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BOULDER, Colo. — PeopleForBikes, the national bike advocacy coalition, is launching an ambitious initiative to improve biking in American cities and towns. The new program, PlacesForBikes, will jumpstart the construction of bike infrastructure to help develop, connect, and promote great places to ride. The initiative includes a data-driven, easy-to-understand city rating system; expert “how-to” resources for […]

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Swix Sport Celebrates Strong 2017 U.S. Cross Country Championships

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Swix Race Support Heber City, Utah – With field sizes close to 650 racers combined for men and women, there was plenty of competition for all racers at the 2017 US Cross Country Championship held this past week in Soldier Hollow, UT. Chris Hall, Swix Racing Service Director was present during the entire schedule of events in what […]

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PeopleForBikes Takes DRAFT Meetups Nationwide

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BOULDER, Colo. — Continuing on the early success of DRAFT: A PeopleForBikes Meetup in late 2016, PeopleForBikes returns in 2017 with a busy schedule of industry and community networking events. The events will take place from coast to coast, with the intention of building connections and encouraging innovation among passionate bike industry professionals, startup entrepreneurs, and […]

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Registration Opens For 2017 Farm To Fork Fondo Series

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Cycling event series expands to 6 locations BURLINGTON, VT – 1/15/17 – Wrenegade Sports today launched registration and revealed details for the 2017 Farm to Fork Fondo series. Information for this season’s six events, including ride information, menus, featured farms and more, can be found at FarmToForkFondo.com. Opening week special pricing and giveaways are running through […]

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Julbo Reissues Iconic “Vermont Classic”

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Reviving an iconic symbol of mountaineering culture, Julbo is reissuing the Vermont Classic in three color ways. The Vermont Classic — originally known as the Round Glacier – dates back to the 1950s; in the decades that followed, rockstars and pioneering climbers alike donned the distinctive round glasses. The long lasting design, endorsed by guides and alpinists for […]

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Julbo Deepens Commitment to Mountain Biking: Signs Todd Wells, Extends Event Support

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With over 125 years in business, Julbo, the eyewear brand born in France’s Jura Mountains has a profound history in the mountain sports world. 2017 marks a committed focus on mountain and off-road cycling with the signing of elite pro racer, Todd Wells, the sponsorship of national level events and a sharper bike product focus. “Julbo has deep […]

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Fischer Retains Sopris Sales for Nordic Colorado Territory

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AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of  Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in Carbondale, Colorado boats more than 50 years of combined experience in the ski industry, […]

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Little Bellas Ramps Up for Expanded Programming, New Growth

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Little Bellas, a mountain bike organization whose goal is to help young women realize their potential through cycling, has hired Elisabeth Van Woert for the role of Program Support Coordinator. Van Woert’s addition to the team comes as Little Bellas expands its geographic reach throughout the U.S. Founded by professional cyclists and sisters Lea and […]

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Opinel Launches No. 12 Explore Knife

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Building on Opinel’s heritage and longstanding commitment to craftsmanship and design, the French knife maker introduces the newest knife in its collection — the No. 12 Explore, designed for trekking, hunting, and fishing. The No. 12 Explore features a folding stainless steel blade, a 110 dB survival whistle, a fire starter to be used with the […]

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Fischer Sports Partners with Press Forward

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AUBURN, N.H.  Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations.  The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based Press Forward will additionally assume communications strategy and media relations to promote Fischer Sports’ alpine skis, boots and […]

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Diggins Partners with Swix Sport USA

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HAVERHILL, MA- Swix Sport USA is pleased to welcome Jessie Diggins as a sponsored athlete through the 2018 Olympic season. A steadfast competitor, Diggins has risen to the top of International results page since her world debut at the 2011 World Championships in Holmenkollen. Fresh off a successful season that saw a Tour de Ski […]

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Shacksbury Launches Adventure-Ready Cans

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Just in time for fair-weather adventuring, Shacksbury Cider hits the market with two canned offerings: Dry and Semi-Dry. Crafted with apples from Sunrise Orchards in Vermont and Dragon Orchard in Putley, UK, these ciders are pressed at the height of fall for freshness and quality, and blended with a fraction of the sugars used in other ciders on the […]

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Swix Introduces Endurance Clothing Collection

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HAVERHILL, MA – Swix Sport announced the release of its new line of endurance focused clothing. Drawing on Swix’s long history as a winter clothing supplier for nordic ski sport and winter running, Swix is extending its focus and its seasonal reach with a collection of trail ready shorts, lightweight jackets and performance focused midlayers. […]

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Opinel Partners with Press Forward for Media Outreach

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CHICAGO, Il. — Opinel, the iconic French maker of folding pocket knives, has partnered with Press Forward PR on media relations and content creation. The partnership comes as Opinel launches its new U.S. subsidiary, based in Chicago. Born in the Savoie region of France in 1890, the classic Opinel folding knife is an iconic design object, […]

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Julbo Partners with AMGA for Ski Mountaineering Scholarship

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Julbo USA is proud to announce they are partnering with the AMGA to award an aspiring guide with a scholarship for ski guide course. A portion of sales from Julbo’s mountain performance eyewear and goggles through Julbo.com will be used to support a scholarship for ski guides seeking their IFMGA certification. “Julbo is a mountain brand with […]

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Kikkan Randall to Visit Gear West Ski and Run

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LONG LAKE, MN – Taking advantage of a year away from the World Cup as she readies to have a baby, Kikkan Randall will visit Gear West following the American Birkebeiner weekend. Meet and visit with Kikkan at Gear West Ski & Run at 12:00PM on Monday, February 22nd for an in-store visit and an informal question […]

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