Fischer Sports Hires Mike Hattrup as Backcountry Specialist / Western Territory Manager (CA, AZ, NV)

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AUBURN, NH- Fischer Sports USA announced today the hire of legendary skier and ski product developer, Mike Hattrup to the position of Backcountry Specialist / Western Territory Manager. Hattrup, an AMGA certified guide and longtime ski industry icon, will lead up backcountry outreach and product development, while supporting western regional sales of the Fischer Brand. […]

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Five Places You Can Go on an Epic eMTB Adventure

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Electric Assisted Mountain Bikes, or eMTBs for short, are quickly becoming the exciting new way to explore by bike. Their ease of use is opening up biking to everyone regardless of fitness level or age. While eMTBs are still regulated as motorized vehicles when it comes to trail access, there are over 10,000 miles of […]

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Opinel x Topo Designs Collaborate on No. 8 Pocket Knife

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Storied French knife brand, Opinel, and American outdoor outfitter, Topo Designs, announce an adventure-ready collaboration based around the Opinel No. 8 pocket knife. The two brands, celebrating a love of well designed goods, brought an updated look to the knife’s timeless outdoors style. The Opinel x Topo Designs limited edition No. 8 sports a bright […]

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Little Bellas Launches Birkie Weekend Camp

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Little Bellas, a national organization dedicated to helping young women realize their potential through cycling, announces the Birkie Weekend Camp in Hayward, WI, Saturday, August 12th at the Highway 00 Trailhead. The Birkie Weekend Camp is an all-girls adventure  program designed to get girls hooked on the sport of mountain biking. The one-day program will […]

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A Bad Deal for Bikes: The Trump Administration’s 2018 Budget

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  The Trump Administration’s 2018 budget, released today, threatens our nation’s economic vitality by failing to properly invest in a robust, modernized transportation network. The plan provides inadequate protection for our public lands. It is bad news for people who bike, the bike business, and the growing number of U.S. communities that benefit from bicycle […]

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The Fischer Ranger 115 Giveaway

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New for the 2017-2018 season, the Ranger 115 is the latest addition to the already successful Ranger Lineup. Full Carbon nose, milled out sandwich sidewall wood core and edge to edge Titanal underfoot make this a powerful yet lightweight and playful ski.Confirm your email to the Fischer mailing list and you’ll be eligible to win […]

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Fischer Sports Pairs With TGR to Support Up-And-Coming Skiers

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AUBURN, NH. (April 12, 2017) – Fischer Sports announced today a partnership with Teton Gravity Research (TGR), the global leader in action and adventure sports media. Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the best of the best in skiing youth. The grand prize includes […]

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Preparing: Ride On for Red Nose Day

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Ride On For Red Nose Day, powered by Walgreens®and PeopleForBikes®, is a fully supported, professional-grade road cycling experience for riders who are passionate about helping kids in need. What is Red Nose Day? Red Nose Day, the UK based charity born out of comedians using laughter to raise awareness for programs battling poverty and injustice. Ride On […]

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North St. Bags Lifts Up Media Outreach with Press Forward

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PORTLAND, OR.- North St. Bags, producers of made-in-Oregon backpacks, bags, and travel accessories, has partnered with Press Forward PR for media relations. “We are happy to have found a truly great partner in Press Forward. Finding someone outside your company who is willing to listen, learn, and travel with you on your journey is rare,” […]

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Walton Family Foundation investment supports bicycling’s role in fostering economic development

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BOULDER, Colo. — In support of PeopleForBikes’ Business Network, and their expanding efforts to tell the story of economic development and bikes, the Walton Family Foundation renewed their commitment to the organization for 2017. Through their contribution, PeopleForBikes will help ensure more federal, state and local community leaders understand the rewards of investing in bike […]

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Swix Opens Pop-Up Shop at American Birkebeiner

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HAYWARD, WI- Riverbrook BIKE AND SKI has teamed up with Swix Sport for a clothing sale extravaganza on Main Street, ACROSS FROM Peoples Bank! GET Swix APPAREL for up to 50% off Training jackets, mid-layers, fleece, down coats, pantS, and accessories up to 50% off! Stop in Birkie weekend from 10-6 on Thursday, 9-6 Friday & Saturday, and […]

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Swix Launches Custom Teamwear Site for 2017-18

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HAVERHILL, M.A., Swix Sport USA announced today the launch of a new custom site, team wear portal and design support for programs looking for elite level clothing. The new site allows teams and groups to easily customize an array of high-quality Nordic and Alpine Swix pieces with design support from the Swix custom team. “It’s […]

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Swix Launches Triac 3.0 Ski Pole: Redesigned Strap and Handle Offer Massive Weight Reduction

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13% That’s the overall weight reduction from the previous Triac® to the forthcoming Triac® 3.0. In a product category that’s typically marked by single digit inching toward technical improvement, the Triac® lands an impressive punch. “The pole and especially the new handle section gives significantly more power through the pole. The top of the handle […]

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PeopleForBikes Launches National Survey to Rate Best Communities for Bikes

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PlacesForBikes initiative will spotlight innovation and spur infrastructure development BOULDER, Colo. (February 14, 2017) — Is your city a bicycling paradise, terrible on two wheels, or someplace in the middle? In an effort to recognize the cities and towns that are creating safer places for bicycles — and to motivate those just getting started — […]

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Enter to Win Skis & Bindings from the Future: Fischer Sports / TURNAMIC®

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Completing their fully integrated system from boot to ski, Fischer Sports launched TURNAMIC®, a range of binding and boot soles designed to improve fit, function and the connection to skiing at all levels. Easy to use with a simple turning mechanism. Tunable, tool-free adjustment for customized ski performance. Dynamic: allowing a more natural feel and allowing for […]

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PeopleForBikes, Walgreens Partner for Ride On for Red Nose Day

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Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty BOULDER, COLO., FEB. 9, 2017 — Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin April 30 to help support Red Nose Day’s mission to end […]

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Little Bellas Kicks Off Registration for 2017

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VERMONT — Little Bellas, a mountain bike organization whose goal is to help young women realize their potential through cycling, is gearing up for another season of empowerment on two wheels: The Vermont-based nonprofit, which runs programs for girls nationwide, opened registration for summer and fall 2017 programs on Feb. 1. Registration comes as Little […]

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PeopleForBikes Launches the Big Jump Project

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Ten cities poised to accelerate bike infrastructure innovations, radically increase ridership BOULDER, Colo. (January 24, 2017) — PeopleForBikes is helping 10 cities radically reimagine their bicycling infrastructure, propelling communities nationwide into a better future for biking. The new initiative, called the Big Jump Project, aims to double or triple bike ridership in specific neighborhoods over […]

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Lonetto Lends Expertise to Swix Racing

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Haverhill, MA- Swix Sport announces the hire of Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States. With a background in ski preparation, including stints as a U.S. Ski Team technician and private consulting, Lonetto will manage Alpine Wax Reports, youth racing support, FIS & NorAM support and World […]

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PeopleForBikes launches PlacesForBikes

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BOULDER, Colo. — PeopleForBikes, the national bike advocacy coalition, is launching an ambitious initiative to improve biking in American cities and towns. The new program, PlacesForBikes, will jumpstart the construction of bike infrastructure to help develop, connect, and promote great places to ride. The initiative includes a data-driven, easy-to-understand city rating system; expert “how-to” resources for […]

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Swix Sport Celebrates Strong 2017 U.S. Cross Country Championships

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Swix Race Support Heber City, Utah – With field sizes close to 650 racers combined for men and women, there was plenty of competition for all racers at the 2017 US Cross Country Championship held this past week in Soldier Hollow, UT. Chris Hall, Swix Racing Service Director was present during the entire schedule of events in what […]

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