Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty
BOULDER, COLO., FEB. 9, 2017 — Walgreens and PeopleForBikes have joined together to introduce “Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin April 30 to help support Red Nose Day’s mission to end child poverty.
The unique cycling journeys will give participants the opportunity to experience first-class rides through some of the most spectacular scenery the U.S. has to offer, all while enjoying the camaraderie—and fun—that only comes from pedaling hundreds of miles, side-by-side, in support of a worthy cause.
“Participating in Red Nose Day and providing an opportunity to help people live happy and healthy lives is our purpose at Walgreens, and the Ride On for Red Nose Day cycling experience helps us do just that,” said Alex Gourlay, co-chief operating officer of Walgreens Boots Alliance and president of Walgreens. “We’re proud to join together with PeopleForBikes to put on these great riding expeditions and encourage our entire Walgreens family – our customers, employees, and vendor partners – to join in raising funds to help end child poverty.”
Two Epic Routes
Riders can choose from two epic routes—one on the West Coast and one on the East Coast.
From April 30 until May 3, West Coast riders will start in the seaside city of Santa Barbara, Calif. and continue through the hills surrounding Ojai, Santa Clarita’s avocado groves, and around the rim of the Mojave Desert, before a final approach into Las Vegas through the spectacular Red Rock Canyon.
From May 21 until May 24, East Coast riders will depart from historic Boston then head west through Massachusetts’s “Happy Valley” toward Saratoga Springs, NY, on some of the Northeast’s most classic roads, before heading south along the Hudson River Valley to New York City.
Find out more by visiting rideon4rednoseday.com or by emailing email@example.com.
PeopleForBikes, the nation’s leading bike advocacy organization, will manage all aspects of the ride experience, including professional sag support to handle all mechanical needs, soigneurs to provide massage and bodywork, five-star meals and refreshments, comfortable lodging, luggage transport and much more.
“Having produced our Ride On series for several years now, we’re excited to bring the format to an important cause like Red Nose Day,” said Tim Blumenthal, president of PeopleForBikes. “These rides will deliver great experiences plus the satisfaction of uniting to help kids.”
Funds raised support programs dedicated to keeping children and young people living in poverty safe, healthy and educated — both in America and around the world. Beneficiaries of Red Nose Day grants include charity organizations such as Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, the Vaccine Alliance; National Council of La Raza; Save the Children; and The Global Fund.
About Red Nose Day
Red Nose Day (rednoseday.org) is run by the non-profit organization Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) American public charity. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change. Red Nose Day has raised over $1 billion globally since the campaign’s founding in 1988. Red Nose Day launched in the U.S. in 2015 with a mission to raise money and awareness to end child poverty, and has raised over $60 million to date for the cause. Money raised for the campaign goes to the Red Nose Day Fund, which supports programs that keep children in need safe, healthy and educated, both in America and abroad. Since launching in the U.S., Red Nose Day has received generous support from millions of Americans, and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Walgreens.com and VisionDirect.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
PeopleForBikes is uniting millions of individuals, thousands of businesses and hundreds of communities to make better bike riding for everyone. When people ride bikes, great things happen. Join us at PeopleForBikes.org.