Swix

Swix Sport AS head quarter is situated in Lillehammer, Norway. In addition we have subsidiary companies in Boston, Swix Sport USA Inc., Tokyo, Swix Sport Japan K.K and Germany, Swix Sport GmbH.

Swix products have existed since 1946, and are still young and healthy. Swix is one of very few Norwegian consumers’ products to be found in shops all over the world having snow and winter.

Swix is wholly owned by the Ferd group, which is one of Norway’s leading privately owned businesses.

swixsport.com

 
 

USST / Swix World Championship Race Suits Unveiled

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HAVERILL, MA – Continuing a tradition of World Championship team outfitting, Swix revealed the 2019, USST World Championship race uniform to be worn next week in Seefeld, Austria. “This is a special team deserving a special race suit.” described Kelley Roche, softgoods manager at Swix Sport USA. The Swix suit, the performance companion to the […]

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Swix Launches the “Gold Glove” in Celebration of Jessie Diggins

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HAVERHILL, MA- In celebration of Jessie Diggins, record setting season last year and her continued success on the World Cup circuit, Swix Sport is proud to present the Gold Glove, a Diggins signature product, available in limited quantities at select retailers this season. “Jessie Diggins is a once-in-a-lifetime athlete and we couldn’t be more proud […]

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L.L.Bean, Swix Announce Partnership with U.S. Cross Country Ski Team

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PARK CITY, Utah (September 5, 2018) — Internationally recognized outdoor retailer L.L.Bean, known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors, and Swix, renowned for its cutting edge technology in world class competition and training wear, today announced a partnership with the U.S. Cross […]

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Swix Sport Group Rebrands as BRAV

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SWIX SPORT GROUP BECOMES BRAV WITH A PORTFOLIO OF EIGHT THRIVING BRANDS, UNPRECEDENTED GROWTH DRIVES THE CHANGE Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside […]

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Swix Sport Partners with Finite Tools on Exclusive Branding and Distribution

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Lillehammer, Norway- Swix Sport AS, the global leader in ski wax and tools announced an exclusive partnership with Boise, Idaho based Finite Ski Tools. Called the “black box” secret at World Cup and Olympic Nordic Ski races for over a decade, Finite creates precise ski structure tools with unmatched accuracy and versatility. Finite Ski Tools, […]

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Gordini Gloves Launches the Camber – Classic Glove Heritage Meets Cutting-Edge Design

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ESSEX JUNCTION, VT- Gordini Gloves announces forthcoming glove, The Camber. Built around Gordini’s revolutionary 3D knit manufacturing process ERGOknit, the Camber glove is the ultimate combination of Gordini’s six decades of crafting world-class gloves. A goatskin leather outer provides durability and a soft, supple feel. Skip the snow seal — the Camber undergoes a hydrophobic treatment […]

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Gordini Continues Partnership with Lynsey Dyer and Julian Carr

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ESSEX JUNCTION, VT — Gordini USA is excited to announce continued partnership with Lynsey Dyer and Julian Carr. “Lynsey and Julian’s passion for the mountains is infectious. Not only are they two of the best skiers in the world, their tireless dedication to empowering skiers and riders to get out and enjoy the mountains is […]

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The Gordini MTN Crew: Work Glove Toughness, Serious Tech

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The work glove for when the weather takes a turn for the worst. The Gordini MTN Crew provides serious warmth and wet weather protection, with all the durability and grit of a work glove. Key features include: Water resistant Downtek insulation to keep your hands warm when the weather takes a turn for the worst: A […]

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Gordini USA Partners with Press Forward

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ESSEX JUNCTION, VT — Gordini USA Inc., a family-owned, global leader in glove manufacturing for skiers and riders for over 60 years, announces a partnership with Press Forward PR for media relations, content creation, and brand strategy. “Gordini USA is excited to partner with Press Forward. We look forward to cultivating a highly innovative and […]

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Gordini Launches ERGOknit: The First 3D Knit Glove

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ESSEX JUNCTION, VT — Gordini’s heritage is built on seven decades of innovation. We are now revolutionizing glove design with ERGOknit, the 3D knit glove. This technology leverages 3D knitting currently used in cutting edge footwear, into glove construction. Creating a first of its kind for people who like to stay active in the cold […]

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Swix Opens Pop-Up Shop at American Birkebeiner

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HAYWARD, WI- Riverbrook BIKE AND SKI has teamed up with Swix Sport for a clothing sale extravaganza on Main Street, ACROSS FROM Peoples Bank! GET Swix APPAREL for up to 50% off Training jackets, mid-layers, fleece, down coats, pantS, and accessories up to 50% off! Stop in Birkie weekend from 10-6 on Thursday, 9-6 Friday & Saturday, and […]

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Swix Launches Custom Teamwear Site for 2017-18

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HAVERHILL, M.A., Swix Sport USA announced today the launch of a new custom site, team wear portal and design support for programs looking for elite level clothing. The new site allows teams and groups to easily customize an array of high-quality Nordic and Alpine Swix pieces with design support from the Swix custom team. “It’s […]

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Swix Launches Triac 3.0 Ski Pole: Redesigned Strap and Handle Offer Massive Weight Reduction

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13% That’s the overall weight reduction from the previous Triac® to the forthcoming Triac® 3.0. In a product category that’s typically marked by single digit inching toward technical improvement, the Triac® lands an impressive punch. “The pole and especially the new handle section gives significantly more power through the pole. The top of the handle […]

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Lonetto Lends Expertise to Swix Racing

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Haverhill, MA- Swix Sport announces the hire of Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States. With a background in ski preparation, including stints as a U.S. Ski Team technician and private consulting, Lonetto will manage Alpine Wax Reports, youth racing support, FIS & NorAM support and World […]

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Swix Sport Celebrates Strong 2017 U.S. Cross Country Championships

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Swix Race Support Heber City, Utah – With field sizes close to 650 racers combined for men and women, there was plenty of competition for all racers at the 2017 US Cross Country Championship held this past week in Soldier Hollow, UT. Chris Hall, Swix Racing Service Director was present during the entire schedule of events in what […]

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Diggins Partners with Swix Sport USA

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HAVERHILL, MA- Swix Sport USA is pleased to welcome Jessie Diggins as a sponsored athlete through the 2018 Olympic season. A steadfast competitor, Diggins has risen to the top of International results page since her world debut at the 2011 World Championships in Holmenkollen. Fresh off a successful season that saw a Tour de Ski […]

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Swix Introduces Endurance Clothing Collection

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HAVERHILL, MA – Swix Sport announced the release of its new line of endurance focused clothing. Drawing on Swix’s long history as a winter clothing supplier for nordic ski sport and winter running, Swix is extending its focus and its seasonal reach with a collection of trail ready shorts, lightweight jackets and performance focused midlayers. […]

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Swix Sport Launches Fat Bike Line in the U.S.

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HAVERHILL, MA- Swix Sport, the industry leader in ski wax, tools and softgoods, is extending its winter reach into the sales of Swix branded fat bikes. “It’s a natural progression for us,” explained Swix marketing director, Andy Canniff. In 2015, Swix Sport in Norway acquired the Norweigian cycling brand Hardrocx, a respected manufacture of mountain and fat bikes. Canniff continued, “This […]

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Swix Launches Online Alpine Wax Recommendations

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HAVERHILL, MA- Swix Sport USA has launched an online wax resource specific to alpine race events. Compiled by racing service staff throughout the country, the new alpine wax recommendation tool bears site specific detail and product highlights. “The reason Swix has been so successful as a wax company has been the technology that they’re willing […]

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Chris Hall: Getting Bold for the Boulder

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With the 2016 Boulder Mountain Tour just weeks away, it is not too early to start getting race skis ready for their final layer of race wax before the big day. Doing a little work on your skis now makes a big difference in time spent waxing the night before the race. Below are some […]

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Introducing North, Eco-Friendly Backcountry and Freeride Wax and Tools from Swix

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Formulated to meet the highest environmental standards, NORTH, a new collection by Swix, is designed for freeride and backcountry applications in a concise collection made to simplify waxing for new users. This easy collection is a single point of purchase for freeride and backcountry users looking for an eco-conscious home waxing kit. The collection will include […]

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