Lonetto Lends Expertise to Swix Racing


Haverhill, MA- Swix Sport announces the hire of Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States. With a background in ski preparation, including stints as a U.S. Ski Team technician and private consulting, Lonetto will manage Alpine Wax Reports, youth racing support, FIS & NorAM support and World Cup technical support.

Furthermore, Lonetto will promote education around Swix wax and tools, including the recently released EVO Pro Edger in close collaboration with Swix Sport US Alpine Performance Centers as well as support for athletes using Swix poles.

“I am really excited to be working with the industry leader in wax and tools,” described Lonetto.  “This move is so natural for me: my experience as a National Team technician and as the Founder of Edgewise Elite Ski Service has given me invaluable experience with Swix that I’m thrilled to share with others.”

“We are very enthusiastic about having Graham lend his support to  Swix,” explained Bob Collins, National Sales Manager. “His experience, background, knowledge, and reputation combined with Swix Sport USA will have a truly positive impact immediately and as we move forward in the world of alpine competition at all levels in the USA.”

Log on to Swixsport.us for up to date reports from Lonetto effective immediately.