Swix Retains Tyrol Sports Group and Ullr Sales Group in New England


HAVERHILL, Massachusetts – (December 29, 2015) Following the selection of Bob Collins as National Sales Manager, Swix Sport announced an expansion and restructuring of its New England based sales representatives.

“We’re focused on more categories and more growth,” explained Steve Poulin, CEO of Swix Sport USA, “Extending our numbers and our specialization actually gives us the bandwidth as a company to grow into more outdoor categories and retail positions.”

Effective in early 2015, the Tyrol Sports Group, based near Jackson, New Hampshire will assume sales responsibilities of Nordic focused Swix gear while the Ullr Sales Group will take on Swix Alpine products as its sole focus.

“ It is a huge honor for us to work with a brand with the reputation and heritage that Swix has in winter sports and is a great compliment to the other brands our business represents,” explained Tyrol Sports Group founder, Bruce Diehl. Diehl and partners, Patrick Ruane and Mike Aicher represent the Salomon brand in New England as well.

Ullr Sales group co-founder, Chris Childs echoed the enthusiasm, “We’re looking forward to using our experience to extend the Swix brand in New England.” Childs recently partnered with longtime Swix sales rep and Alpine service director, Jed Rockwell. They will work together within the Ullr Sales Group.

“Collectively, theses five reps have a huge amount to offer Swix,” continued Swix CEO, Steve Poulin, “We’re in a great placed to move forward and to build our brand’s presence in this (New England) territory.”


For more on Swix, log onto their recently redesigned website, www.swixsport.com